Media, Brand, Press, Photography
Branding objectives
To improve Apley brand consistency by documenting Apley brand essentials such as Apley design principles (eg font), Apley visual assets (eg logos & photos) & tone (eg colours)
Business names
- Please stick to these branding rules:
- Apley Farm Shop is never just Apley Farm* (it must have SHOP as a 3rd word), nor is it Appley or Apply Farm
- Apley is never Apply, Appley, Appleby – no mis spellings are acceptable
- Apley Food Hall is also listed as the Shropshire Food Hall
- Pigg’s Playbarn is never Piggies or Piggy’s Playbarn
- Creamery Café (pronounced Caff Fay) needs its French accent, so should never the Cafe (pronounced Caff)
- The Apley Kitchen will soon be the new name for The Creamery Cafe
- *NB. Scotty’s Animal Park is an independent business & a tenant of Apley Farm Shop
Conditions of use
- Please always follow these brand guidelines. If in doubt about anything, please just contact us:
- Call: 01952 581 002
- Text: 07739 320 314
- Email: enquiries@ApleyFarmShop.co.uk
- Permission must be obtained in writing to print anything about us
- Our logos cannot be changed in any way – size, colour, shape
- Apley Farm Shop’s Marketing staff must check anything before it goes to print
Fonts
The only font acceptable for Apley Farm Shop, Apley Estate & Apley Smoked Pheasant is GEORGIA 12pt
Photography

Steve Watts is our photographer at Apley Farm Shop.
Contact him on 07446 140 448 or email him HERE.
www.adecentexposure.co.uk
Click HERE to download his photography consent form.
Social Media
Hash tags: #apleyfarmshop, #Shropshire, #CreameryCafe, #PiggsPlaybarn, #ApleyFoodHall, #ShropshireFoodHall
Click on the titles below to view our Social Media accounts:
You Tube films
Click HERE to view our You Tube Channel
TV Coverage
For all media enquiries, please click HERE to email us if you would like to film anywhere on the Apley Estate, including at Apley Farm Shop, make recordings for radio, take photographs, interview our staff etc. The table below lists a selection of our TV coverage to date.
TV coverage, a selection
Date | Channel | Department | Programme | Director |
1-Jan-80 | Apley Estate | Never come back | Included Edward Fox | |
1-Jan-80 | Apley Estate (tenant farmer Henry Yates) | Living with the Enemy | ||
1-Jun-06 | BBC 1 or 2 | Apley Estate | River | Griff Rhys-Jones |
22-Feb-12 | Channel 4 | Apley Estate | Guy Martin | |
8-Aug-12 | BBC | Apley Walled Garden | BBC Radio Shropshire | Genevieve Tudor |
5-Nov-12 | BBC | Apley Farm Shop | BBC Inside Out | Richie Woodhall |
6-Nov-12 | BBC | Apley Estate | BBC Listening Project | Genevieve Tudor |
3-Oct-13 | Endomol | Apley Estate | Salvage Hunters | Drew Pritchard |
20-Nov-14 | BBC | Apley Farm Shop | BBC Radio Shropshire | |
15-Nov-15 | BBC | Apley Walled Garden | BBC Radio Shropshire | |
30-Mar-16 | BBC | Apley Walled Garden | BBC Midlands Today | Laura McMullan |
1-Jan-17 | Apley Estate | Escape to the Country | ||
24-Oct-18 | BBC | Apley Walled Garden | BBC Radio Shropshire |
Press coverage
This is a VERY small selection of our press coverage since we opened 31-3-2011

Press coverage, a selection
Permitted photos
Logos



