Media, Brand, Press, Photography

Branding objectives

To improve Apley brand consistency by documenting Apley brand essentials such as Apley design principles (eg font), Apley visual assets (eg logos & photos) & tone (eg colours)

Business names

Please stick to these branding rules:
Apley Farm Shop is never just Apley Farm* (it must have SHOP as a 3rd word), nor is it Appley or Apply Farm
Apley is never Apply, Appley, Appleby – no mis spellings are acceptable
Apley Food Hall is also listed as the Shropshire Food Hall
Pigg’s Playbarn is never Piggies or Piggy’s Playbarn
Creamery Café (pronounced Caff Fay) needs its French accent, so should never the Cafe (pronounced Caff)
The Apley Kitchen will soon be the new name for The Creamery Cafe
*NB. Scotty’s Animal Park is an independent business & a tenant of Apley Farm Shop

Conditions of use

Please always follow these brand guidelines. If in doubt about anything, please just contact us:
Call: 01952 581 002
Text: 07739 320 314
Email: enquiries@ApleyFarmShop.co.uk
Permission must be obtained in writing to print anything about us
Our logos cannot be changed in any way – size, colour, shape
Apley Farm Shop’s Marketing staff must check anything before it goes to print

Fonts

The only font acceptable for Apley Farm Shop, Apley Estate & Apley Smoked Pheasant is GEORGIA 12pt

Photography

Steve Watts is our photographer at Apley Farm Shop.
Contact him on 07446 140 448 or email him HERE.
www.adecentexposure.co.uk

Click HERE to download his photography consent form.

Social Media

Hash tags: #apleyfarmshop, #Shropshire, #CreameryCafe, #PiggsPlaybarn, #ApleyFoodHall, #ShropshireFoodHall

Click on the titles below to view our Social Media accounts:

You Tube films

Click HERE to view our You Tube Channel

TV Coverage

For all media enquiries, please click HERE to email us if you would like to film anywhere on the Apley Estate, including at Apley Farm Shop, make recordings for radio, take photographs, interview our staff etc. The table below lists a selection of our TV coverage to date.

TV coverage, a selection

Date	Channel	Department	Programme	Director

1-Jan-80		Apley Estate	Never come back	Included Edward Fox
1-Jan-80		Apley Estate (tenant farmer Henry Yates)	Living with the Enemy
1-Jun-06	BBC 1 or 2	Apley Estate	River	Griff Rhys-Jones
22-Feb-12	Channel 4	Apley Estate		Guy Martin
8-Aug-12	BBC	Apley Walled Garden	BBC Radio Shropshire	Genevieve Tudor
5-Nov-12	BBC	Apley Farm Shop	BBC Inside Out	Richie Woodhall
6-Nov-12	BBC	Apley Estate	BBC Listening Project	Genevieve Tudor
3-Oct-13	Endomol	Apley Estate	Salvage Hunters	Drew Pritchard
20-Nov-14	BBC	Apley Farm Shop	BBC Radio Shropshire
15-Nov-15	BBC	Apley Walled Garden	BBC Radio Shropshire
30-Mar-16	BBC	Apley Walled Garden	BBC Midlands Today	Laura McMullan
1-Jan-17		Apley Estate	Escape to the Country
24-Oct-18	BBC	Apley Walled Garden	BBC Radio Shropshire